Despite the marked difference in price, increasing number of contractors prefer imported machinery. They believe that foreign excavators will last longer and more efficiently. "The high price is justified by the fact that imported technology is safer – the chief of department of technical means "Novosibirsk Gorvodocanal Anatoly Kazantsev in the survey" Assessment of the effectiveness of engineering products in the perception of consumers, conducted in 2005 by the Service of expert opinion. – But the technique is a technique, it every breaks, bearings on the fly and import, and on our own. We analyzed: annual foreign excavator broke down twice, we have spent to repair 175,000 rubles, and Russian backhoe broke down 10 times a year, we're at it, too, have spent 175,000 rubles. It turns out that the imported equipment more reliable. " Another important feature of the Russian market of imported excavators dictated by foreign exchange ratio between the dollar and euro. Because of the strong euro value of machinery, denominated in that currency, is unreasonably high, resulting in sales of European manufacturers in Russia markedly reduced, while the share of American and Japanese cars on the market is growing.

Foreign Companies successfully implement its expansion into a new market. On the Russian market of excavators produced in Japan, the most frequent model Hitachi. They compare favorably with those of low cost, and additional reserve for depreciation is willingness to dredge to work in cold climates. The main rival Japanese companies favor the American company Caterpillar. However, as applied to hydraulic excavators that firm should also consider Japanese: design center for all Caterpillar excavator is located in the Japanese city of Akashi.

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